How do you turn all of your employees into salespeople?
The great thing about having video assets is almost everything that people need to know about your business could live in the pocket or purse of almost all of your employees. A video can be assessable in a matter of seconds and presented in person using a mobile device. It can easily be texted or emailed to anybody in the world in less than :30 seconds and has an incredible amount of power when generating new business.
So when somebody asks any of your employees, "what do you do?", they don't have to fumble through an explanation, they can proudly pull out their phone and say, "here, watch this."